• Big Data Projects
  • The National Water Model: Joan Didion’s “Holy Water” Essay Incarnate

    As you watch the soundless video above, you may find this real-time flow of water mesmerizing. Joan Didion would. It’s her 1979 essay on water come to life. In her essay on water, she described her fascination with the journey water makes, something that most people don’t even think about. She guided her readers through the water path, tracing where it […]

  • Understanding Your Audience
  • One Simple Reason No One Cares about Your Data Visual

    bad data visualization

    We respond well when people remember things about us—specific things, like our names or our birthdays or our favorite foods or our unusually fuzzy pet llama named Roberto. It makes us feel important. This same concept applies to data visualization. Your audience will care about your data visualization if you show you care about your audience’s needs. […]

  • Uncategorized
  • Recommend and Defend

    Our inner psychology is always trying to protect itself. Keep itself away from danger and embarrassment. It’s easy to pass the buck and let other people have the responsibility – so easy that often times we do it unknowingly. When you turn in a report or an analysis without any recommendations on what people should […]