• Understanding Your Audience
  • One Simple Reason No One Cares about Your Data Visual

    bad data visualization

    We respond well when people remember things about us—specific things, like our names or our birthdays or our favorite foods or our unusually fuzzy pet llama named Roberto. It makes us feel important. This same concept applies to data visualization. Your audience will care about your data visualization if you show you care about your audience’s needs. […]

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  • Recommend and Defend

    Our inner psychology is always trying to protect itself. Keep itself away from danger and embarrassment. It’s easy to pass the buck and let other people have the responsibility – so easy that often times we do it unknowingly. When you turn in a report or an analysis without any recommendations on what people should […]