Get a Job in Marketing Analytics (Post 4): Clear Communication

Alright, you’re doing well. You understand the business questions and have the technical skills to figure out the answers. Now comes the part most analytical professionals (unfortunately) trip over.   Communication.   The work is not done until it has been successfully communicated to the people in the organization who need to understand it. Please

Learn the Technical Side of Analytics from these Free Resources

Technical skills in analytics are the magic behind the curtain. They are what produces the results. Even if you are mediocre at most of them, you’re better off than most marketers. In order of importance, here are the skills you need to learn and the best (free) resources I have found to teach them to