The Sabotage of “Intellectual Satisfaction”

Doing something complicated with data is intellectually satisfying. It makes you feel smart, like you’re hacking the system or outsmarting the man. But sometimes this appeal to our intellect sabotages us because it blinds us to the simpler solution that gets the job done just as well and in a tenth of the time. A simple… Continue reading The Sabotage of “Intellectual Satisfaction”

Find Companies Using Visual Analytics Software

Visual analytics is a large and growing industry. If you are a consulting firm, you may very well have a branch of the company that helps people understand how to use visual analytics tools, like Tableau or Spotfire. You may even offer specific training for these tools. If so, companies that use this kind of… Continue reading Find Companies Using Visual Analytics Software

Get a List of Companies Using Your Competitor’s Software

Knowing who is using your competitor’s software is extremely valuable. It gives you an idea of how strong of a foothold they have on the market. It gives you a list of specific companies that need your services. It tells you the talking points you need to win out over the competition. On a high… Continue reading Get a List of Companies Using Your Competitor’s Software

A Word on LinkedIn for Your Marketing Analytics Job Hunt (Post 6)

LinkedIn is your de facto online resume. But it doesn’t replace your real resume. Rather, it is the faithful sidekick.   And as the sidekick, all of the same rules apply. Write a good resume, and LinkedIn is easy.   It becomes little more than a cut and paste exercise into the appropriate boxes. Here… Continue reading A Word on LinkedIn for Your Marketing Analytics Job Hunt (Post 6)

The Importance of Your Resume in Getting Hired in Analytics (part 5)

Without a resume (or rather, without a good one), you don’t even get into the door. You don’t get to talk to anyone and tell them all about your experience and skills. They will never meet you or know you exist.   The self-proclaimed social web experts will contest this point. They’ll say you can… Continue reading The Importance of Your Resume in Getting Hired in Analytics (part 5)

Get a Job in Marketing Analytics (Post 4): Clear Communication

Alright, you’re doing well. You understand the business questions and have the technical skills to figure out the answers. Now comes the part most analytical professionals (unfortunately) trip over.   Communication.   The work is not done until it has been successfully communicated to the people in the organization who need to understand it. Please… Continue reading Get a Job in Marketing Analytics (Post 4): Clear Communication