Posted by Ryan Nokes 7/29/09
This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI.
Much has been said about the business benefits [...]
Posted by Ryan Nokes 7/28/09
(Part 6 of 6 on the Marketing Analytics Method)
We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been [...]
Posted by Michelle Merrill 7/25/09
Installing the Tracking Code
The first thing you need to do is figure out how to access the HTML coding for your blog. Usually there’s a button you can click to show the HTML when you are editing the template. Copy and past the HTML code into a word document [...]
Posted by Michelle Merrill 7/24/09
A lot of our friends on Twitter have recently asked us several questions regarding Google Analytics problems. This post will walk you through the steps to solve the following common questions/problems with sharing or moving Google Analytics data/profiles:
• How do I install Google Analytics on my website?
• How do I share my [...]
Posted by Ryan Nokes 7/24/09
(Part 5 of 6)
Continuing with our case study, we have tackled one hypothetical goal of Ellemenopea.com. We decided they wanted to focus on search optimization to drive targeted website traffic to their site and become the leader in wall art. They chose several key terms that would help them [...]
Posted by Ryan Nokes 7/21/09
(Part 4 of 6)
We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following:
Vision:
To become the leader in the vinyl wall art business
Goals:
1. Drive targeted website traffic
2. Build brand loyalty
3. Use competitive intelligence for effective niche marketing
Critical Success Factors (for goal number 1, the only one we [...]
Posted by Ryan Nokes 7/14/09
(Part 3 of 6)
In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs).
In our last post, we decided that Ellemenopea.com could [...]
Posted by Ryan Nokes 7/9/09
To turn a corporate vision into something more than just a nice plaque on the wall, you must tie your marketing efforts to your bottom-line. This means everyone in your organization understands how their contributions help move the company forward, achieve goals, and increase profits.
Niche Marketing Strategies
Take a site like [...]
Posted by Ryan Nokes 7/6/09
The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and [...]
