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Monthly Archives: October 2009

Improving and Measuring Tweet Quality

October 20, 2009 –

(Part 4.2 of 7)
This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement?
Improving Tweet Quality
Following a few simple guidelines will help the reader improve the quality of their tweets:
Define Your Objectives – First you must ask yourself, why are you using [...]

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By Curtis Seare | Posted in Twitter Analytics | Tagged , , , | Comments (0)

Improving Twitter Marketing ROI With Analytics

October 8, 2009 –

(part 4.1 of 7)
Twitter ROI Definition
In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter.
Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a monetary value [...]

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By Curtis Seare | Posted in Twitter Analytics | Tagged , , | Comments (0)