Seth Godin recently explained a principle he calls “First, Ten.” An interesting idea of this principle is that spending time with the few in order to reach the many is, in fact, more effective than spending time with the many to reach the many.
The Magical Penny
We all remember the trick we were taught [...]
Monthly Archives: November 2009
Focusing On The Few, to Reach The Many
November 30, 2009 –
Stop Wasting My Time
November 27, 2009 –
Thanksgiving Metrics
November 26, 2009 –
Increasing Your Search Mindshare
November 25, 2009 –
Sell to Less, but Sell to the Right Less
November 24, 2009 –
There is something to be said about the law of scarcity. In a recent consumer trending report, this was said:
“In 2010, just sell something special, something premium, something desirable in just one (geographical) location. Which means forgoing a chain-wide rollout or selling to all from a borderless e-shop. The limitation this will put on [...]
Surveillance of the Web with Google Alerts
November 23, 2009 –
Gauging Market Opportunity With Free Online Tools
November 21, 2009 –
The Shift to Analytical Marketing
November 19, 2009 –
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of [...]



