Seth Godin recently explained a principle he calls “First, Ten.” An interesting idea of this principle is that spending time with the few in order to reach the many is, in fact, more effective than spending time with the many to reach the many. The Magical Penny We all remember the trick we were taught [...]
For any business that has not yet heard of groupon.com, it’s definitely worth your consideration. They use the power of collective buying to deliver a great value proposition to both consumers and businesses. Businesses get risk free advertising, new customers, and increased revenue; consumers get great deals and find out about new products and services [...]
The average person reads between 200-250 words per minute. If you’re trying to do marketing with any kind of written message, you need to be aware of this. How much time do people have to give you? How long is your message in relation to that time? If it’s too long, work it down and [...]
Being human is an important part of being a marketer. And generally, the people that are best at being human are the ones that are good at being grateful. So how good are you when it comes to gratitude for others? Take a look at this metric: Number of times you’ve said thank you / [...]
How much mindshare of a specific term do you own online? In other words, what percentage of searchers online find out about you when they type in their search query? If you’re talking about a broad search term, such as ‘sandwich,’ then you probably don’t own a lot. If you’re talking about a specific term [...]
There is something to be said about the law of scarcity. In a recent consumer trending report, this was said: “In 2010, just sell something special, something premium, something desirable in just one (geographical) location. Which means forgoing a chain-wide rollout or selling to all from a borderless e-shop. The limitation this will put on [...]
A great way to extend your ability to listen and keep tabs on the market is with the use of Google Alerts. With this free service, Google will send you e-mail updates whenever new content gets added to the web that you are interested in. Just enter in the keywords that relate to your industry, [...]
Have a great business idea? Need to convince the boss to move into a specific market? Need to show a client the market potential your services could offer them? There are numerous free online tools that can be used towards any of these ends. Let’s just take a simple example and say we’ve invented a [...]
Two days ago we discussed a broad definition of marketing analytics; today it will be useful to break down the broad definition in order to look closer at a holistic, systematized analytical marketing approach. By breaking it down into its parts, it will be easier to see how it applies to real world situations so [...]
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of change to [...]
