Marketing
First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better [...]
For those who haven’t yet heard, Google has come out with a great new outlet for content called Google Knol. The flexibility of Google Knol is impressive – along with your text you can throw in graphics, videos, tables, spreadsheets, slideshow presentations, links, calendars, maps, web photo albums, and more. With all these [...]
Good strategies for using social media and the web have two major themes, broken down below:
1. Choose your specialty
2. Build Trust in that specialty by:
1. Listening
2. Helping others succeed
3. Being consistent
First, choose a specific niche that you would like to specialize in. You can ask yourself the following questions [...]
We gave a presentation on this topic at Brigham Young University, in Provo Utah, a few weeks ago. Here is the written version:
The Value Exchange
The first thing to be understood is that business is all about exchanging value. You go to the store and buy a sandwich, and both you and the shopkeeper win, because [...]
The best Twitter lists are the ones you create yourself. Naturally, you are going to put people in your lists that provide value to you and that you can provide value to in return. Did you notice the key word there? It was you.
You are different than other businesses. You provide goods and services in [...]
With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable insights. It also, however, presents a danger – if you don’t understand the [...]
We are now ready, having performed a historical analysis in part 1 of this post, to create a useful system for pricing. Depending on how comfortable you are with statistics and mathematical operations with standard deviations, you may or may not understand why the excel formulas are set up the way that they are. [...]
Pricing is perhaps one of the hardest aspects of marketing to get right. And even though it’s impossible to keep control over and measure all of the variables involved, using analytics can help you track and predict enough of those variables so you can set the price where it needs to be. Here, [...]
There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Before we jump in and start tracking the most obvious metrics, it’s important first [...]
As a B2B firm, leads are important. Knowing who is interested in your services, the level of their interest, how to reach them, and how to help them trust you are big challenges. What if there was a simple way to help answer all of these questions and increase not only leads, but [...]
