The average person reads between 200-250 words per minute. If you’re trying to do marketing with any kind of written message, you need to be aware of this.

How much time do people have to give you? How long is your message in relation to that time? If it’s too long, work it down and use clearer, more precise language. Forget the fluff, and get to the point.

(If you’re average, this post took you about 20 seconds to read. Reasonable?)