Seminar Outline: How Non-Profits can Use Measurement Analytics

Vault Analytics is creating an free instructional seminar to help non-profits apply measurement analytics to their organization so that they will be able to increase their performance management and mission achievement.

 

This course is still in production, so please give us your feedback in the comments or by contacting us. We want to make the information as useful and relevant as possible, so please look over the outline and let us know what changes will best help you. You can see the outline by either video or text format below.

 

 

Training Objectives

Through this training, you will be able to:
• Identify the most effective way to allocate resources and efforts for mission fulfillment
• Show the impact of your NGO’s work in concrete and detailed terms
• Increase accountability of workers and efforts
• Identify hidden opportunities for innovation
• Create lasting social change and evangelism for your NGO’s mission

 

Course Outline:

 

Measurement

 

Principles of Incremental Measurement

Instead of only focusing on the end goal of an NGO’s mission, it is important to consider the entire path that leads to that goal. By identifying incremental steps and successes that must be accomplished along the road to mission fulfillment, it is possible to get a more granular look at the work that you are performing and what you are accomplishing. When each of these steps is broken down and measured in quantitative and qualitative ways, your organization will attain high levels of performance management, transparency, and strategy. This section teaches the best methods for identifying and measuring each of these incremental steps.

 

Principles of Outcome Sustainability Measurement

Once the end goal is achieved, it is important that regression back into an unfavorable state be minimized. Incremental measurement principles are used to identify the steps that cause regression after the social mission has been achieved. Next, ways to monitor and halt these causes are identified, and efforts are put into place to reduce recession. These efforts are also measured to assure they are effective. As regression is decreased, the social achievements that are attained become lasting, and fewer resources must be allocated into re-achieving the mission after a regression.

 

Setting up your Measurement Program

As with any undertaking, when implementing a measurement strategy it is important to achieve organizational buy in and facilitate easy communication and data collection techniques so that the program doesn’t fail. This section covers the best methods of setting up an action plan and mobilizing an organization to implement it. Practical issues such as how to collect the data and where to store it are also covered so that organizations will have a complete roadmap for measurement program implementation.

 

Analytics

 

Analysis Framework

The basics of how to think analytically and map data measurement back to mission critical goals is covered. After going over some simple steps, questions to ask, and things to look for when approaching an analysis, NGOs will have a template framework within which to work to make their analyses impactful and accurate.

 

Basic Principles of Analysis

It is important to understand some fundamentals in data analysis in order to guide your thinking and come to appropriate conclusions. Basics such as learning the difference between a dimension and a measure, how to do basic segmentation, how to use combination metrics and ratios, and how to look for trends and patterns are covered. With these principles in mind, basic analytical approaches such as visual analytics and descriptive statistics are covered, along with training on how to use the most common business tools available (such as Microsoft Excel) to accomplish these analyses. With this understanding, NGOs will be able to unlock their measurement data to discover insights that will target their efforts where they will be most effective.

 

Methods of Analytical Benchmarking

Benchmarking analysis is based on the idea that when progress is measured, it happens faster. It is important to understand how to choose quality, goal-impacting metrics to benchmark your performance. Methods of tracking, reporting, and communicating performance according to these metrics using the most common business tools is covered, including how to create Excel tracking dashboards and automate the updating process. When done effectively, benchmarking takes little time away from other activities, but provides precious intelligence so that work can be done smarter.

 

Presentation

 

Principles of Data Presentation

For measurement, data, and analytics to be truly effective, it is important to communicate the insights and findings from them to others. This is often difficult to do, but after learning a few key principles of data presentation it can become a systematic and repeatable process. By following this process of data presentation, NGOs will be able to use the insights they obtain from their data to enlighten people’s understanding and perceptions, causing positive change.

 

Principles of Promotion

Once the data presentation has the power to effect a change in other’s thinking, following principles of good promotion allows the change to get widespread attention. Here some basic principles of inbound marketing and multi-channel promotion are covered. These techniques are mainly used to help effect change in people who are outside of the NGO.

 

Again, we would very much appreciate your feedback so that we can make this course as useful to NGOs as we can; please either contact us or leave a comment. Thank you!

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5 Responses to Seminar Outline: How Non-Profits can Use Measurement Analytics

  1. Faisal Laljee says:

    Eric Peterson of Web Analytics Demystified and the Web Analytics Association are coming up with a similar program. Perhaps you should partner with them on this?

  2. Thanks Faisal, I’ll look into that. Web Analytics Demystified and the WAA are both great organizations.

  3. f150 owner says:

    I wish I could write like you as Margaret Laurence once said “When I say “work” I only mean writing. Everything else is just odd jobs.”

  4. Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search.

  5. TL;DR; but you have great pictures.

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