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Monthly Archives: May 2010

Help People Win

May 14, 2010 –

Conventional wisdom about winning usually goes something like this:
 
If you win, I lose.
 
The problem with this kind of thinking is that it’s wrong. It does not consider that there is, in fact, a higher form of winning – the kind of winning that allows everybody win. And this, I believe, is how real [...]

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By Curtis Seare | Posted in Nonprofit Marketing Analytics | Tagged , | Comments (0)

Measuring Your Way to Better Nonprofit Management and Marketing

May 10, 2010 –

Measurement provides information. Having information lends itself to making good decisions. And in the nonprofit sector, the difference between making a good and a bad decision can have significant consequences.

If you are Teach for America, it could be the difference between a bright future and a life of ignorance for students living in [...]

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By Curtis Seare | Posted in Nonprofit Marketing Analytics | Tagged , , | Comments (0)