In business, decisions matter. What product line should you choose to achieve the most revenue? What marketing campaign should you do to give you the highest ROI? What strategic moves should you make to take advantage of opportunities and avoid failure? Make the wrong decision, and the results could mean anything from a small loss [...]
Predictive analytics applies to a variety of business problems faced today, and more people are beginning to recognize its value. Businesses and nonprofits are using predictive analytics to answer real business questions like “What segment of potential donors will respond best to our message” and “Why am I losing customers, and how can I stop [...]
The most common and fatal error that nonprofits make when attempting social media marketing is to think of social media as an additional source of funding. But social media is not a source; it is merely a means of communicating with and getting to the source. Forgetting this causes a lot of time and effort [...]
Conventional wisdom about winning usually goes something like this: If you win, I lose. The problem with this kind of thinking is that it’s wrong. It does not consider that there is, in fact, a higher form of winning – the kind of winning that allows everybody win. And this, I believe, is [...]
Measurement provides information. Having information lends itself to making good decisions. And in the nonprofit sector, the difference between making a good and a bad decision can have significant consequences. If you are Teach for America, it could be the difference between a bright future and a life of ignorance for students living in low-income [...]
Vault Analytics is creating an free instructional seminar to help non-profits apply measurement analytics to their organization so that they will be able to increase their performance management and mission achievement. This course is still in production, so please give us your feedback in the comments or by contacting us. We want to make [...]
NGOs, also known as non-profits here in the U.S., fulfill a very important role as they seek to accomplish social good. They are in a unique position that allows them to see social need and react to it in ways that often times have more impact than other organization’s efforts could. Vault is looking to [...]
If you are running Google Analytics, then inside your data you already have a list of leads visiting your site. Who’s going to complain about getting a quick list of sales leads interested in what you have to offer? The following video describes how to get these leads; we’ve also provided an excel spreadsheet download [...]
News Mobile marketing analytics news The worlds largest mobile ad network, InMobi, has just announced new reporting and analytical tools that aim to increase marketing ROI for those pursuing mobile advertising. New abilities include advanced segmentation and filtering, and a better user interface. This move is an important one to watch for anyone wanting to [...]
Below is an interactive visualization of 2010 data from Washington D.C. By using it, you can find: 1) What products/services agencies in the area are buying 2) Which agencies are buying 3) Who they are paying You can measure demand, identify potential customers, and find competitors, all in one easy visualization. All of this information [...]
