How is it Calculated? For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers. Business Goal This metric points to is how much you are thought of as a thought leader from your follower base. Becoming a thought leader has benefits [...]
How is it Calculated? It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well. Business Goal If it’s important for you to reach as many people as possible with your message, this is a good metric. It’s [...]
How is it Calculated? The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you. Business Goal Follower mention is an excellent engagement metric. [...]
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’s really important in marketing. Many of these arguments come simply because the person arguing [...]
Last time we looked at a way to put together an analysis for the potential reach of a tweet; today we’ll look at a method of using the ‘linest’ function in excel to make the analysis faster. When you go to Twellow to look up the users that would be interested in your business, it [...]
How do you show the online marketing opportunity for a new business venture? One piece of the online space that you will want to show is Twitter. Here’s an attempt at gauging how much reach your tweets would have. To start the analysis, head over to Twellow and search for users that would be interested [...]
Let’s illustrate further the principles discussed in yesterday’s post. Sometimes it’s best to learn by example, so I’ve embedded two ads below. Take a look. Although both of these commercials can be considered entertaining, one of them was effective and the other a failure. It’s easy to see why when you consider which one [...]
We market to people because we hope that our messages will spur them to take action. Can your audience easily see how your message fits into their lives? If not, there’s a good chance they won’t take any action on it. In Malcolm Gladwells’ book, The Tipping Point(affiliate link), he cites an interesting case study. [...]
A little while back we did some work with a company’s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It’s useful to see the process of how to use web analytics to [...]
Today’s market is transparent. With the advent and popularity of web 2.0, everything your company does can be tracked, recorded, discussed, and reviewed. And all of that information is freely accessible to anyone with an internet connection. Because the market is going to get more and more transparent as the tools of web 2.0 continue [...]
