(parts 5-7) This post seeks to summarize what has already been discussed in this series, and to help you put it all into an actionable, executable plan that will bring more business benefits by using Twitter. The post has been summarized into three steps. Create a specific action plan A sound plan is created as [...]
(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple guidelines will help the reader improve the quality of their tweets: Define Your Objectives – First you must ask yourself, [...]
(part 4.1 of 7) Twitter ROI Definition In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter. Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a [...]
