The only way to make your marketing campaigns more effective is to use good analytics. The best analytics are visual.
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Books / Reports
Author Archives: Ryan Nokes
Crowdsourced Analytics: Solving Social Problems with Data
March 26, 2010 –
Data can tell a great story. Don’t believe me? Check this out. But a story is so much better when other people get to contribute, adding their unique take on things. We set out to do just that. We wanted to use data to tell a story, but make it both accessible and interactive. We’ve [...]
Using Analytics for Sales: Internal Data Highlights External Sales Opportunities
December 15, 2009 –
See an example of how you can use internal data and sales analytics to improve cross-sell opportunities, increase customer satisfaction, and improve future sales pitches.
Twitter Metrics Programs
August 15, 2009 –
(Part 3 of 7) First, I apologize for the delay on getting this next post up. I’ve been sick for a week, which took me down for the count more than I wanted. But I’m back, so let’s do this. We’ve been looking at various Twitter metrics to really try and turn your twitter usage [...]
Twitter Metrics
August 3, 2009 –
Part 2.1 Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved the needle closer to our goal [...]
Twitter Analytics Overview (Part 1 of 7)
July 29, 2009 –
Posted by Ryan Nokes 7/29/09 This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI. Much has been said about the business [...]
Quantitative Marketing: Continual Improvements to Your Strategy
July 28, 2009 –
Posted by Ryan Nokes 7/28/09 (Part 6 of 6 on the Marketing Analytics Method) We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been [...]
Special Post: Installing Google Analytics on Your Blog
July 25, 2009 –
Posted by Michelle Merrill 7/25/09 Installing the Tracking Code The first thing you need to do is figure out how to access the HTML coding for your blog. Usually there’s a button you can click to show the HTML when you are editing the template. Copy and past the HTML code into a word document [...]
Special Post: Adding Profiles and Managing Multiple Users on Google Analytics
July 24, 2009 –
Posted by Michelle Merrill 7/24/09 A lot of our friends on Twitter have recently asked us several questions regarding Google Analytics problems. This post will walk you through the steps to solve the following common questions/problems with sharing or moving Google Analytics data/profiles: • How do I install Google Analytics on my website? • How [...]
