Let’s illustrate further the principles discussed in yesterday’s post. Sometimes it’s best to learn by example, so I’ve embedded two ads below. Take a look. Although both of these commercials can be considered entertaining, one of them was effective and the other a failure. It’s easy to see why when you consider which one [...]
We market to people because we hope that our messages will spur them to take action. Can your audience easily see how your message fits into their lives? If not, there’s a good chance they won’t take any action on it. In Malcolm Gladwells’ book, The Tipping Point(affiliate link), he cites an interesting case study. [...]
The average person reads between 200-250 words per minute. If you’re trying to do marketing with any kind of written message, you need to be aware of this. How much time do people have to give you? How long is your message in relation to that time? If it’s too long, work it down and [...]
For those who haven’t yet heard, Google has come out with a great new outlet for content called Google Knol. The flexibility of Google Knol is impressive – along with your text you can throw in graphics, videos, tables, spreadsheets, slideshow presentations, links, calendars, maps, web photo albums, and more. With all these options, you [...]
