A little while back we did some work with a company’s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It’s useful to see the process of how to use [...]
With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable insights. It also, however, presents a danger – if you don’t understand the [...]
As a B2B firm, leads are important. Knowing who is interested in your services, the level of their interest, how to reach them, and how to help them trust you are big challenges. What if there was a simple way to help answer all of these questions and increase not only leads, but [...]
Posted by Michelle Merrill 7/25/09
Installing the Tracking Code
The first thing you need to do is figure out how to access the HTML coding for your blog. Usually there’s a button you can click to show the HTML when you are editing the template. Copy and past the HTML code into a word document [...]
Posted by Michelle Merrill 7/24/09
A lot of our friends on Twitter have recently asked us several questions regarding Google Analytics problems. This post will walk you through the steps to solve the following common questions/problems with sharing or moving Google Analytics data/profiles:
• How do I install Google Analytics on my website?
• How do I share my [...]
