What kind of analytics are people willing to pay for? That’s a fair question – it shows, perhaps, where there is greatest need and where one might successfully start up a business. Let’s answer that question with a little analytics ourselves. First, we need a data set. Where might we find data on the kinds [...]
There is something to be said about the law of scarcity. In a recent consumer trending report, this was said: “In 2010, just sell something special, something premium, something desirable in just one (geographical) location. Which means forgoing a chain-wide rollout or selling to all from a borderless e-shop. The limitation this will put on [...]
A great way to extend your ability to listen and keep tabs on the market is with the use of Google Alerts. With this free service, Google will send you e-mail updates whenever new content gets added to the web that you are interested in. Just enter in the keywords that relate to your industry, [...]
Have a great business idea? Need to convince the boss to move into a specific market? Need to show a client the market potential your services could offer them? There are numerous free online tools that can be used towards any of these ends. Let’s just take a simple example and say we’ve invented a [...]
