Posted by Ryan Nokes 7/28/09
(Part 6 of 6 on the Marketing Analytics Method)
We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been [...]
Posted by Ryan Nokes 7/24/09
(Part 5 of 6)
Continuing with our case study, we have tackled one hypothetical goal of Ellemenopea.com. We decided they wanted to focus on search optimization to drive targeted website traffic to their site and become the leader in wall art. They chose several key terms that would help them [...]
Posted by Ryan Nokes 7/21/09
(Part 4 of 6)
We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following:
Vision:
To become the leader in the vinyl wall art business
Goals:
1. Drive targeted website traffic
2. Build brand loyalty
3. Use competitive intelligence for effective niche marketing
Critical Success Factors (for goal number 1, the only one we [...]
Posted by Ryan Nokes 7/14/09
(Part 3 of 6)
In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs).
In our last post, we decided that Ellemenopea.com could [...]
Posted by Ryan Nokes 7/9/09
To turn a corporate vision into something more than just a nice plaque on the wall, you must tie your marketing efforts to your bottom-line. This means everyone in your organization understands how their contributions help move the company forward, achieve goals, and increase profits.
Niche Marketing Strategies
Take a site like [...]
Posted by Ryan Nokes 7/6/09
The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and [...]
Posted by Ryan Nokes 6/29/09
With brazen confidence, and maybe even a note of defiance, MC Hammer responded to reporters who asked him if he felt self-conscious about being a middle-age rapper at his recent Utah concert: “I’m the guy who went to the Tokyo Dome and sold out five nights. Who’s the other rapper who [...]
