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	<title>Smarter Business Blog &#187; Marketing Analytics Approach</title>
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		<title>Quantitative Marketing: Continual Improvements to Your Strategy</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/07/quantitative-marketing-continual-improvements-to-your-strategy/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/07/quantitative-marketing-continual-improvements-to-your-strategy/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 22:33:23 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Marketing Analytics Approach]]></category>
		<category><![CDATA[Bottom-line results]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Strategy Improvement]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=104</guid>
		<description><![CDATA[Posted by Ryan Nokes 7/28/09 (Part 6 of 6 on the Marketing Analytics Method) We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been [...]]]></description>
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		<title>Collect Marketing Analytics KPI Data, Visualize for Insight</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/07/collect-marketing-analytics-kpi-data-visualize-for-insight/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/07/collect-marketing-analytics-kpi-data-visualize-for-insight/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 20:17:16 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Marketing Analytics Approach]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Marketing Analytics]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=79</guid>
		<description><![CDATA[Posted by Ryan Nokes 7/24/09 (Part 5 of 6) Continuing with our case study, we have tackled one hypothetical goal of Ellemenopea.com. We decided they wanted to focus on search optimization to drive targeted website traffic to their site and become the leader in wall art. They chose several key terms that would help them [...]]]></description>
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		<title>Creating and Executing Marketing Strategies</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/07/creating-and-executing-marketing-strategies/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/07/creating-and-executing-marketing-strategies/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 06:36:42 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Marketing Analytics Approach]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Search Optimization]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=72</guid>
		<description><![CDATA[Posted by Ryan Nokes 7/21/09 (Part 4 of 6) We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following: Vision: To become the leader in the vinyl wall art business Goals: 1. Drive targeted website traffic 2. Build brand loyalty 3. Use competitive intelligence for effective niche marketing [...]]]></description>
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		<title>Marketing Analytics &amp; Key Performance Indicators</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/07/marketing-analytics-key-performance-indicators/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/07/marketing-analytics-key-performance-indicators/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 04:39:46 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Marketing Analytics Approach]]></category>
		<category><![CDATA[Key Performance Indicators]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Targeted Site Analytics]]></category>
		<category><![CDATA[Targeted Website Traffic]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=52</guid>
		<description><![CDATA[Posted by Ryan Nokes 7/14/09 (Part 3 of 6) In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs). In our last post, we decided that [...]]]></description>
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		<title>Setting Effective Marketing Goals</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/07/setting-effective-marketing-goals/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/07/setting-effective-marketing-goals/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 21:58:18 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Marketing Analytics Approach]]></category>
		<category><![CDATA[Build Brand Loyalty]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Niche Marketing Strategies]]></category>
		<category><![CDATA[Targeted Website Traffic]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=39</guid>
		<description><![CDATA[Posted by Ryan Nokes 7/9/09 To turn a corporate vision into something more than just a nice plaque on the wall, you must tie your marketing efforts to your bottom-line. This means everyone in your organization understands how their contributions help move the company forward, achieve goals, and increase profits. Niche Marketing Strategies Take a [...]]]></description>
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