The only way to make your marketing campaigns more effective is to use good analytics. The best analytics are visual.
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Category Archives: Marketing Analytics
Creating the Client Profitability Map
November 29, 2010 –
Making a client profitability map using a 2 x 2 matrix.
How to Quickly Uncover Leads in Google Analytics Data
April 20, 2010 –
If you are running Google Analytics, then inside your data you already have a list of leads visiting your site. Who’s going to complain about getting a quick list of sales leads interested in what you have to offer? The following video describes how to get these leads; we’ve also provided an excel spreadsheet download [...]
A Case for Analytical Marketing and Metrics
December 8, 2009 –
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’s really important in marketing. Many of these arguments come simply because the person arguing [...]
Thanksgiving Metrics
November 26, 2009 –
Being human is an important part of being a marketer. And generally, the people that are best at being human are the ones that are good at being grateful. So how good are you when it comes to gratitude for others? Take a look at this metric: Number of times you’ve said thank you / [...]
The Shift to Analytical Marketing
November 19, 2009 –
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of change to [...]
What is Marketing Analytics?
November 18, 2009 –
Marketing First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better than it [...]
