If you are running Google Analytics, then inside your data you already have a list of leads visiting your site. Who’s going to complain about getting a quick list of sales leads interested in what you have to offer? The following video describes how to get these leads; we’ve also provided an excel [...]
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’s really important in marketing. Many of these arguments come simply because the [...]
Being human is an important part of being a marketer. And generally, the people that are best at being human are the ones that are good at being grateful. So how good are you when it comes to gratitude for others? Take a look at this metric:
Number of times you’ve said thank [...]
Two days ago we discussed a broad definition of marketing analytics; today it will be useful to break down the broad definition in order to look closer at a holistic, systematized analytical marketing approach. By breaking it down into its parts, it will be easier to see how it applies to real world situations [...]
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of [...]
Marketing
First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better [...]
