See an example of how you can use internal data and sales analytics to improve cross-sell opportunities, increase customer satisfaction, and improve future sales pitches.
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Category Archives: Marketing Strategy
Using Analytics for Sales: Internal Data Highlights External Sales Opportunities
December 15, 2009 –
The Marketing Strategy of Doing
December 1, 2009 –
Today’s market is transparent. With the advent and popularity of web 2.0, everything your company does can be tracked, recorded, discussed, and reviewed. And all of that information is freely accessible to anyone with an internet connection.
Because the market is going to get more and more transparent as the tools of [...]
Focusing On The Few, to Reach The Many
November 30, 2009 –
Seth Godin recently explained a principle he calls “First, Ten.” An interesting idea of this principle is that spending time with the few in order to reach the many is, in fact, more effective than spending time with the many to reach the many.
The Magical Penny
We all remember the trick we were taught [...]
