The most common and fatal error that nonprofits make when attempting social media marketing is to think of social media as an additional source of funding. But social media is not a source; it is merely a means of communicating with and getting to the source. Forgetting this causes a lot of time and effort [...]
Conventional wisdom about winning usually goes something like this: If you win, I lose. The problem with this kind of thinking is that it’s wrong. It does not consider that there is, in fact, a higher form of winning – the kind of winning that allows everybody win. And this, I believe, is [...]
Measurement provides information. Having information lends itself to making good decisions. And in the nonprofit sector, the difference between making a good and a bad decision can have significant consequences. If you are Teach for America, it could be the difference between a bright future and a life of ignorance for students living in low-income [...]
Vault Analytics is creating an free instructional seminar to help non-profits apply measurement analytics to their organization so that they will be able to increase their performance management and mission achievement. This course is still in production, so please give us your feedback in the comments or by contacting us. We want to make [...]
NGOs, also known as non-profits here in the U.S., fulfill a very important role as they seek to accomplish social good. They are in a unique position that allows them to see social need and react to it in ways that often times have more impact than other organization’s efforts could. Vault is looking to [...]
