In business, decisions matter. What product line should you choose to achieve the most revenue? What marketing campaign should you do to give you the highest ROI? What strategic moves should you make to take advantage of opportunities and avoid failure? Make the wrong decision, and the results could mean anything from a small loss [...]
Category Archives: Predictive Analytics
How to Solve Problems with Simple Predictive Analytics
July 27, 2010 –
Predictive analytics applies to a variety of business problems faced today, and more people are beginning to recognize its value. Businesses and nonprofits are using predictive analytics to answer real business questions like “What segment of potential donors will respond best to our message” and “Why am I losing customers, and how can I stop [...]


