The most common and fatal error that nonprofits make when attempting social media marketing is to think of social media as an additional source of funding. But social media is not a source; it is merely a means of communicating with and getting to the source. Forgetting this causes a lot of time [...]
Good strategies for using social media and the web have two major themes, broken down below:
1. Choose your specialty
2. Build Trust in that specialty by:
1. Listening
2. Helping others succeed
3. Being consistent
First, choose a specific niche that you would like to specialize in. You can ask yourself the following questions [...]
We gave a presentation on this topic at Brigham Young University, in Provo Utah, a few weeks ago. Here is the written version:
The Value Exchange
The first thing to be understood is that business is all about exchanging value. You go to the store and buy a sandwich, and both you and the shopkeeper win, because [...]
