Good strategies for using social media and the web have two major themes, broken down below:
1. Choose your specialty
2. Build Trust in that specialty by:
1. Listening
2. Helping others succeed
3. Being consistent
First, choose a specific niche that you would like to specialize in. You can ask yourself the following questions [...]
Category Archives: Social Media
Using the Internet and Social Media to Get Hired and Gain Business (part 2)
November 16, 2009 –
Using the Internet and Social Media to Get Hired and Gain Business (part 1)
November 14, 2009 –
We gave a presentation on this topic at Brigham Young University, in Provo Utah, a few weeks ago. Here is the written version:
The Value Exchange
The first thing to be understood is that business is all about exchanging value. You go to the store and buy a sandwich, and both you and the shopkeeper win, because [...]




