Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’s really important in marketing. Many of these arguments come simply because the [...]
Two days ago we discussed a broad definition of marketing analytics; today it will be useful to break down the broad definition in order to look closer at a holistic, systematized analytical marketing approach. By breaking it down into its parts, it will be easier to see how it applies to real world situations [...]
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of [...]
