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Tag Archives: analytics

Solve Any Business Problem with Analytics

October 19, 2010 –

In business, decisions matter. What product line should you choose to achieve the most revenue? What marketing campaign should you do to give you the highest ROI? What strategic moves should you make to take advantage of opportunities and avoid failure? Make the wrong decision, and the results could mean anything from a small loss [...]

By Curtis Seare | Posted in Business Strategy, Predictive Analytics | Also tagged , | Comments (0)

What is Marketing Analytics?

November 18, 2009 –

Marketing First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better than it [...]

By Curtis Seare | Posted in Marketing Analytics | Also tagged , | Comments (1)