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	<title>Smarter Business Blog &#187; analytics</title>
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		<title>Solve Any Business Problem with Analytics</title>
		<link>http://vaultanalytics.com/marketinganalytics/2010/10/solve-any-business-problem-with-analytics/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2010/10/solve-any-business-problem-with-analytics/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 14:08:29 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Predictive Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[In business, decisions matter. What product line should you choose to achieve the most revenue? What marketing campaign should you do to give you the highest ROI? What strategic moves should you make to take advantage of opportunities and avoid failure? Make the wrong decision, and the results could mean anything from a small loss [...]]]></description>
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		<title>What is Marketing Analytics?</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/what-is-marketing-analytics/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/what-is-marketing-analytics/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 07:58:45 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Marketing First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better than it [...]]]></description>
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