Marketing First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better than it [...]
There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Before we jump in and start tracking the most obvious metrics, it’s important first to do some [...]
(parts 5-7) This post seeks to summarize what has already been discussed in this series, and to help you put it all into an actionable, executable plan that will bring more business benefits by using Twitter. The post has been summarized into three steps. Create a specific action plan A sound plan is created as [...]
(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple guidelines will help the reader improve the quality of their tweets: Define Your Objectives – First you must ask yourself, [...]
Part 2.1 Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved the needle closer to our goal [...]
Posted by Ryan Nokes 7/29/09 This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI. Much has been said about the business [...]
Posted by Ryan Nokes 7/28/09 (Part 6 of 6 on the Marketing Analytics Method) We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been [...]
Posted by Michelle Merrill 7/24/09 A lot of our friends on Twitter have recently asked us several questions regarding Google Analytics problems. This post will walk you through the steps to solve the following common questions/problems with sharing or moving Google Analytics data/profiles: • How do I install Google Analytics on my website? • How [...]
Posted by Ryan Nokes 7/24/09 (Part 5 of 6) Continuing with our case study, we have tackled one hypothetical goal of Ellemenopea.com. We decided they wanted to focus on search optimization to drive targeted website traffic to their site and become the leader in wall art. They chose several key terms that would help them [...]
Posted by Ryan Nokes 7/14/09 (Part 3 of 6) In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs). In our last post, we decided that [...]
