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	<title>Predictive Analytics Blog &#187; Marketing Analytics</title>
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		<title>What is Marketing Analytics?</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/what-is-marketing-analytics/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/what-is-marketing-analytics/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 07:58:45 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=248</guid>
		<description><![CDATA[Marketing First, let’s discuss the term marketing, and start by defining what it is not (or at least, what it shouldn’t be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash product look better than it [...]]]></description>
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		<title>Marketing Analytics of Online Ads</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/marketing-analytics-of-online-ads/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/marketing-analytics-of-online-ads/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 20:22:58 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Online Ad Campaigns]]></category>
		<category><![CDATA[click-through]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[online ad campaign]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=179</guid>
		<description><![CDATA[There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Before we jump in and start tracking the most obvious metrics, it’s important first to do some [...]]]></description>
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		<title>Creating and Executing an Action Plan for Twitter Improvement</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/creating-and-executing-an-action-plan-for-twitter-improvement/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/creating-and-executing-an-action-plan-for-twitter-improvement/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:16:12 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Twitter Analytics]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Twitter Metrics]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=169</guid>
		<description><![CDATA[(parts 5-7) This post seeks to summarize what has already been discussed in this series, and to help you put it all into an actionable, executable plan that will bring more business benefits by using Twitter. The post has been summarized into three steps. Create a specific action plan A sound plan is created as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Improving and Measuring Tweet Quality</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/10/improving-and-measuring-tweet-quality/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/10/improving-and-measuring-tweet-quality/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:57:59 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Twitter Analytics]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Twitter Metrics]]></category>
		<category><![CDATA[Twitter ROI]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=165</guid>
		<description><![CDATA[(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple guidelines will help the reader improve the quality of their tweets: Define Your Objectives – First you must ask yourself, [...]]]></description>
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		<title>Twitter Metrics</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/08/twitter-metrics/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/08/twitter-metrics/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 15:35:51 +0000</pubDate>
		<dc:creator>Ryan Nokes</dc:creator>
				<category><![CDATA[Twitter Analytics]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Social Media Metrics]]></category>
		<category><![CDATA[Tweet Ratio]]></category>
		<category><![CDATA[Twitter Metrics]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=130</guid>
		<description><![CDATA[Part 2.1 Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved the needle closer to our goal [...]]]></description>
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		<slash:comments>4</slash:comments>
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