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Tag Archives: Marketing Strategies

Creating and Executing Marketing Strategies

July 21, 2009 –

Posted by Ryan Nokes 7/21/09 (Part 4 of 6) We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following: Vision: To become the leader in the vinyl wall art business Goals: 1. Drive targeted website traffic 2. Build brand loyalty 3. Use competitive intelligence for effective niche marketing [...]

By Ryan Nokes | Posted in Marketing Analytics Approach | Also tagged | Comments (1)

Marketing Strategies: Creating Clear Organizational Vision

July 6, 2009 –

Posted by Ryan Nokes 7/6/09 The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and employee [...]

By Ryan Nokes | Posted in Marketing Analytics Approach | Also tagged , | Comments (14)