Posted by Ryan Nokes 7/21/09 (Part 4 of 6) We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following: Vision: To become the leader in the vinyl wall art business Goals: 1. Drive targeted website traffic 2. Build brand loyalty 3. Use competitive intelligence for effective niche marketing [...]
Posted by Ryan Nokes 7/6/09 The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and employee [...]
