Marketing Strategies | Predictive Analytics Blog

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Tag Archives: Marketing Strategies

Creating and Executing Marketing Strategies

July 21, 2009 –

Posted by Ryan Nokes 7/21/09
(Part 4 of 6)
We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following:
Vision:
To become the leader in the vinyl wall art business
Goals:
1. Drive targeted website traffic
2. Build brand loyalty
3. Use competitive intelligence for effective niche marketing
Critical Success Factors (for goal number 1, the only one we [...]

Marketing Strategies: Creating Clear Organizational Vision

July 6, 2009 –

Posted by Ryan Nokes 7/6/09
The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and [...]