Posted by Ryan Nokes 7/21/09
(Part 4 of 6)
We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following:
Vision:
To become the leader in the vinyl wall art business
Goals:
1. Drive targeted website traffic
2. Build brand loyalty
3. Use competitive intelligence for effective niche marketing
Critical Success Factors (for goal number 1, the only one we [...]
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