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	<title>Smarter Business Blog &#187; Metrics</title>
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		<title>A Case for Analytical Marketing and Metrics</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/12/a-case-for-analytical-marketing-and-metrics/</link>
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		<pubDate>Tue, 08 Dec 2009 15:48:14 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[analytical marketing]]></category>
		<category><![CDATA[Metrics]]></category>

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		<description><![CDATA[Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’s really important in marketing. Many of these arguments come simply because the person arguing [...]]]></description>
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