The most common and fatal error that nonprofits make when attempting social media marketing is to think of social media as an additional source of funding. But social media is not a source; it is merely a means of communicating with and getting to the source. Forgetting this causes a lot of time and effort [...]
Conventional wisdom about winning usually goes something like this: If you win, I lose. The problem with this kind of thinking is that it’s wrong. It does not consider that there is, in fact, a higher form of winning – the kind of winning that allows everybody win. And this, I believe, is [...]
Measurement provides information. Having information lends itself to making good decisions. And in the nonprofit sector, the difference between making a good and a bad decision can have significant consequences. If you are Teach for America, it could be the difference between a bright future and a life of ignorance for students living in low-income [...]
