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	<title>Smarter Business Blog &#187; online ad campaign</title>
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		<title>Marketing Analytics of Online Ads</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/marketing-analytics-of-online-ads/</link>
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		<pubDate>Sat, 07 Nov 2009 20:22:58 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Online Ad Campaigns]]></category>
		<category><![CDATA[click-through]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[online ad campaign]]></category>

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		<description><![CDATA[There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Before we jump in and start tracking the most obvious metrics, it’s important first to do some [...]]]></description>
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