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	<title>Smarter Business Blog &#187; Pricing Analytics</title>
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		<title>Netflix Price Increase &#8211; good business sense or a boondoggle?</title>
		<link>http://vaultanalytics.com/marketinganalytics/2011/08/netflix-price-increase-a-boondoggle-or-good-business-sense/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2011/08/netflix-price-increase-a-boondoggle-or-good-business-sense/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 00:14:41 +0000</pubDate>
		<dc:creator>Stuart Nokes</dc:creator>
				<category><![CDATA[Pricing Analytics]]></category>
		<category><![CDATA[Profitability Analysis]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business case for Netflix price increase]]></category>
		<category><![CDATA[Netflix price increase]]></category>
		<category><![CDATA[NFLX]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Profit Levers]]></category>

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		<description><![CDATA[Recently Netflix raised it prices 60% for many of their subscribers. While I do not have insight into their financial model or how that will impact profitability, I think the price increase was a mistake for the following reasons: Loss of key customers &#8211; Netflix gained the loyalty of the early adopters and managed to [...]]]></description>
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		<title>A Complex Pricing Model Made Easy by Excel (part 2)</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/a-complex-pricing-model-made-easy-by-excel-part-2/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/a-complex-pricing-model-made-easy-by-excel-part-2/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 07:12:18 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Excel]]></category>
		<category><![CDATA[Pricing Analytics]]></category>
		<category><![CDATA[pricing model]]></category>

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		<description><![CDATA[We are now ready, having performed a historical analysis in part 1 of this post, to create a useful system for pricing. Depending on how comfortable you are with statistics and mathematical operations with standard deviations, you may or may not understand why the excel formulas are set up the way that they are. A [...]]]></description>
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