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Tag Archives: pricing model

A Complex Pricing Model Made Easy by Excel (part 2)

November 11, 2009 –

We are now ready, having performed a historical analysis in part 1 of this post, to create a useful system for pricing. Depending on how comfortable you are with statistics and mathematical operations with standard deviations, you may or may not understand why the excel formulas are set up the way that they are. A [...]

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By Curtis Seare | Posted in Excel, Pricing Analytics | Also tagged , | Comments (0)

A Complex Pricing Model Made Easy by Excel (part 1)

November 10, 2009 –

Pricing is perhaps one of the hardest aspects of marketing to get right. And even though it’s impossible to keep control over and measure all of the variables involved, using analytics can help you track and predict enough of those variables so you can set the price where it needs to be. Here, we will [...]

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By Curtis Seare | Posted in Excel, Pricing Analytics | Also tagged , , | Comments (4)