How much mindshare of a specific term do you own online? In other words, what percentage of searchers online find out about you when they type in their search query?
If you’re talking about a broad search term, such as ‘sandwich,’ then you probably don’t own a lot. If you’re talking about [...]
Posted by Ryan Nokes 7/21/09
(Part 4 of 6)
We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following:
Vision:
To become the leader in the vinyl wall art business
Goals:
1. Drive targeted website traffic
2. Build brand loyalty
3. Use competitive intelligence for effective niche marketing
Critical Success Factors (for goal number 1, the only one we [...]
