How much mindshare of a specific term do you own online? In other words, what percentage of searchers online find out about you when they type in their search query? If you’re talking about a broad search term, such as ‘sandwich,’ then you probably don’t own a lot. If you’re talking about a specific term [...]
Posted by Ryan Nokes 7/21/09 (Part 4 of 6) We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following: Vision: To become the leader in the vinyl wall art business Goals: 1. Drive targeted website traffic 2. Build brand loyalty 3. Use competitive intelligence for effective niche marketing [...]
