Build Business Smart.

Tag Archives: Targeted Website Traffic

Marketing Analytics & Key Performance Indicators

July 14, 2009 –

Posted by Ryan Nokes 7/14/09 (Part 3 of 6) In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs). In our last post, we decided that [...]

By Ryan Nokes | Posted in Marketing Analytics Approach | Also tagged , , , | Comments (1)

Setting Effective Marketing Goals

July 9, 2009 –

Posted by Ryan Nokes 7/9/09 To turn a corporate vision into something more than just a nice plaque on the wall, you must tie your marketing efforts to your bottom-line. This means everyone in your organization understands how their contributions help move the company forward, achieve goals, and increase profits. Niche Marketing Strategies Take a [...]

By Ryan Nokes | Posted in Marketing Analytics Approach | Also tagged , , , | Comments (2)