How is it Calculated?
For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers.
Business Goal
This metric points to is how much you are thought of as a thought leader from your follower base. Becoming a thought leader has benefits for virtually [...]
How is it Calculated?
It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well.
Business Goal
If it’s important for you to reach as many people as possible with your message, this is a good metric. It’s generally good [...]
How is it Calculated?
The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you.
Business Goal
Follower mention is an excellent engagement metric. It [...]
(parts 5-7)
This post seeks to summarize what has already been discussed in this series, and to help you put it all into an actionable, executable plan that will bring more business benefits by using Twitter. The post has been summarized into three steps.
Create a specific action plan
A sound plan is created as you answer [...]
(Part 4.2 of 7)
This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement?
Improving Tweet Quality
Following a few simple guidelines will help the reader improve the quality of their tweets:
Define Your Objectives – First you must ask yourself, why are you using [...]
(part 4.1 of 7)
Twitter ROI Definition
In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter.
Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a monetary value [...]
(Part 3 of 7)
First, I apologize for the delay on getting this next post up. I’ve been sick for a week, which took me down for the count more than I wanted. But I’m back, so let’s do this.
We’ve been looking at various Twitter metrics to really try and turn your twitter usage [...]
Part 2.1
Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved the needle closer to [...]
Posted by Ryan Nokes 7/29/09
This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI.
Much has been said about the business benefits [...]
