1. List manually the first 10 to 20 names; you want to be exact with the users that have a substantial amount of followers.

2. After the really large users are entered in, you’ll notice that the number of users doesn’t change drastically from, say, user 25 to user 40. So, we’ll just enter in the two users and use a regression to fill in the rest. This makes our work faster, and we’re still close enough on the numbers for our analysis. How to do this is shown below.

Set up for the regression

Setting up the linest function

Remember to important things when setting up the ‘linest’ function:
1. Make sure an highlight two adjacent cells before typing it in.
2. After entering the formula, hit ctrl+shift+enter

Filling in the data

Repeat this as many times as necessary to get the complete data set. As you keep going, you can increase the intervals from 15 to 50 to 100, etc.

To start the analysis, head over to Twellow and search for users that would be interested in the new business. Twellow gives you a long list of people that could be interested, and from that list we can start creating a spreadsheet with the user name and the number of followers they have.

The rest of this analysis assumes we get each user to tweet once about our new business. The question is, how many people will be aware of us as a result? The completed sheet below answers that question.

The % Views is our best estimate of how many of the user’s followers will actually read the tweet.

The Awareness is the number of followers the user has multiplied by the % views, giving us how many people actually read the tweet.

Then we get into the retweets. The % that Retweet is the percentage of aware people that we think will be interested enough to retweet.

The # of retweets is the % that retweet multiplied by the awareness

The average # of followers is the average of each of the users followers on the list, to give us the number of followers the average user has.

Multiply the number of retweets and the average # of followers, and you get the potential number of people that can be reached from the retweeting, or Potential Reach.

Multiply this by the % views, and you get the Awareness reached by the retweeting.

Finally, add up both awareness columns to get the Total Awareness. This number is an estimate of the number of people that will be aware of your business as a result of that user tweeting about it once.

Obviously there are many assumptions made here, but it gives you a good idea at just how powerful a tweet could be to increase awareness of your product or service.