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Tag Archives: web analytics

Web Analytics and Online Revenue

December 2, 2009 –

A little while back we did some work with a company’s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It’s useful to see the process of how to use [...]

Web Analytics That Lie

November 12, 2009 –

With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable insights. It also, however, presents a danger – if you don’t understand the [...]