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	<title>Smarter Business Blog &#187; web analytics</title>
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		<title>Web Analytics and Online Revenue</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/12/web-analytics-and-online-revenue/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/12/web-analytics-and-online-revenue/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 08:00:53 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[online revenue]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://vaultanalytics.com/marketinganalytics/?p=325</guid>
		<description><![CDATA[A little while back we did some work with a company&#8217;s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It&#8217;s useful to see the process of how to use web analytics to [...]]]></description>
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		<title>Web Analytics That Lie</title>
		<link>http://vaultanalytics.com/marketinganalytics/2009/11/web-analytics-that-lie/</link>
		<comments>http://vaultanalytics.com/marketinganalytics/2009/11/web-analytics-that-lie/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 03:44:27 +0000</pubDate>
		<dc:creator>Curtis Seare</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[web analytics]]></category>

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		<description><![CDATA[With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable insights. It also, however, presents a danger – if you don’t understand the data and [...]]]></description>
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