They use deep learning and extensive data on user behavior and device ownership to decide what audience to target, at what time of day, and on what screen. It also includes bidding optimization.

photo found here:

Man with stripped socks looking at analytics on a tablet

It’s always a little disconcerting to hear that someone or something is “building a profile” on you. That’s exactly what this retail marketing tool does to better target consumers with retail ads. Some people say it’s not only good for retailers, it’s good for us too because ads will be applicable. Maybe there’s some truth to that. Maybe not.

Photo by Olu Eletu on Unsplash

hands on keyboard

Writer’s block? Trying to create the perfect marketing copy and not sure how to mold it? Here’s an ML tool that gives you real-time suggestions on how to improve you’re writing—specifically targeted at your target audience. It also gives you a readability score and recommends when to post information based on your audience.

Photo by Damian Zaleski on Unsplash