Part 2.1 Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved theRead More →

Posted by Ryan Nokes 7/29/09 This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI. Much hasRead More →

Posted by Ryan Nokes 7/28/09 (Part 6 of 6 on the Marketing Analytics Method) We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes theRead More →

Posted by Michelle Merrill 7/25/09 Installing the Tracking Code The first thing you need to do is figure out how to access the HTML coding for your blog. Usually there’s a button you can click to show the HTML when you are editing the template. Copy and past the HTMLRead More →

Posted by Michelle Merrill 7/24/09 A lot of our friends on Twitter have recently asked us several questions regarding Google Analytics problems. This post will walk you through the steps to solve the following common questions/problems with sharing or moving Google Analytics data/profiles: • How do I install Google AnalyticsRead More →

Posted by Ryan Nokes 7/24/09 (Part 5 of 6) Continuing with our case study, we have tackled one hypothetical goal of Ellemenopea.com. We decided they wanted to focus on search optimization to drive targeted website traffic to their site and become the leader in wall art. They chose several keyRead More →

Posted by Ryan Nokes 7/21/09 (Part 4 of 6) We’ve been using Ellemenopea.com as a hypothetical case study. In our last posts, we determined the following: Vision: To become the leader in the vinyl wall art business Goals: 1. Drive targeted website traffic 2. Build brand loyalty 3. Use competitiveRead More →

Posted by Ryan Nokes 7/14/09 (Part 3 of 6) In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs). In ourRead More →

Posted by Ryan Nokes 7/9/09 To turn a corporate vision into something more than just a nice plaque on the wall, you must tie your marketing efforts to your bottom-line. This means everyone in your organization understands how their contributions help move the company forward, achieve goals, and increase profits.Read More →

Posted by Ryan Nokes 7/6/09 The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed aRead More →